Meet the new Brazilian consumer – How can consumer-goods companies and retailers succeed in Brazil?

McKinsey & Company  produced a very informative article that shines light to the following question: “Amid one of the country’s most severe recessions, how can consumer-goods companies and retailers succeed in Brazil?” A few highlights include: Cautious, concerned, and conservative “Consumer confidence in Brazil was the lowest among 26 countries surveyed: only 8 percent of Brazilians… Read More Meet the new Brazilian consumer – How can consumer-goods companies and retailers succeed in Brazil?

Amazing foods you must try in Brazil

The hubpages shares an exciting article about different types of food that you cannot forget to taste when visiting Brazil. As the article highlights – “Brazilian cuisine is delicious colorful and diverse, reflecting the country’s mix of native and Portuguese, Italian, African, Japanese, Lebanese, German (and many more) immigrants. If you still haven’t tried a “moqueca”… Read More Amazing foods you must try in Brazil

Tech in Brazil is booming despite the country’s political troubles

TechCrunch published an important and relevant article about the tech sector in Brazil, especially when considering the challenging political and economic times that Brazil is going through currently. Some highlights of the article: “The reality is that the recession and political crisis created a clear divergence of fortunes among Brazil’s technology companies. Many of the companies that… Read More Tech in Brazil is booming despite the country’s political troubles

“A beginner’s guide to Brazil” – Lonely Planet publication

Lonely Planet writer Kevin Raub published a delightful article describing the “ins and outs” of Brazil, and useful information for travelers going to Brazil. From the beginning of the article already, he attempts to describe what Brazil is – in the form of a question: “What do you get if you combine cinematic landscapes, kaleidoscopic culture,… Read More “A beginner’s guide to Brazil” – Lonely Planet publication

Brazil: there’s a surprise around every corner

The Guardian published an article, written by  Fran Bryson, which describes her impressions of Brazil, and the richness of its culture and sometimes curious local practices. She states, “The commitment, effort and enthusiasm that Brazilians put into everything they do fills me with admiration. Whether it’s a religious event, a soccer game, a festival or carnival, Brazilians throw… Read More Brazil: there’s a surprise around every corner

Apex – Brasil. Services for foreign investors

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad, and to attract foreign investment to strategic sectors of the Brazilian economy. It helps foreign investors to learn more about the different sectors in the Brazilian economy, and also for companies to participate in business missions in Brazil and… Read More Apex – Brasil. Services for foreign investors