“How to do business and succeed in Brazil” – an insider’s perspective

Orlando Merluzzi writes a delightful and very useful article on his LinkedIn post.  He focuses on the topic of “How to do business and succeed in Brazil.” He starts with this powerful opening paragraph, “Yes, Brazil is a great country to do profitable and consistent business, especially if the investor takes the right path with the assistance of… Read More “How to do business and succeed in Brazil” – an insider’s perspective

8 COMMON MISTAKES DONE BY MULTINATIONALS IN BRAZIL

The late composer, Tom Jobim, once eloquently said, “Brazil is not for beginners.” He is right in many ways, when referring to doing business in Brazil, but it helps to learn from others who have gone through this experience. Included in this blog post, is an article written by GP Coaching, which highlights 8 common mistakes done… Read More 8 COMMON MISTAKES DONE BY MULTINATIONALS IN BRAZIL

3 Reasons Why São Paulo Is a Hub for Business Innovation

The website Inc.com  provides a complete and insightful article on why São Paulo “ranks No. 12 among the startup ecosystems in the world, according to a recent report from research firm Compass.” The city is also “home to about 2,700 active startups and is the only Latin American hub to make the list.” For a further understanding on why São Paulo is… Read More 3 Reasons Why São Paulo Is a Hub for Business Innovation