The website of Americas Quarterly produced a very fun and informative article about the company Havaiana, and how other companies are dealing with the current economic crisis.
The article starts with,
“Havaianas is to Brazil what Apple is to the United States. More than a pair of flip-flops, they are part of the country’s self-image, a product that embodies the idea of Brazil as a carefree country of surf, samba and soccer.
So the distressed sale in November of Havaianas’ parent company, Alpargatas S.A., was symbolically important. It underscored a recent flurry of deal-making in Brazil’s biggest industries, shed light on who is buying and who is selling in the current crisis — and also provides a hopeful vision of where the economy might be headed in coming years.”
To read the entire article, and understand some of the current consumption patterns taking place in Brazil now, click here.