Social Classes in Brazil

The Brazil Business  provides a thorough description of how the social classes are divided, the basis for defining each class, and how it works in the country.  As stated in the article, “Social classes have been a useful tool for strategist and marketers, as a way to segment the 200+ million people living in Brazil. There are still huge differences between rich and poor which is the exact reason why social classes have such relevance for segmenting demography in Brazil.”

This article describes the Definitions, Education Levels, Occupations, and Geographic Distribution of these different social classes in Brazil.

To read this highly relevant and interesting article, click here.

Occasio team



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