Travel Pulse published this interesting article about the mega-events taking place in Brazil, and how it aims to attract more tourists from abroad, especially from the United States (US).
It highlights –
“At a recent event in New York City to promote the 2016 Olympic Games in Rio de Janeiro, Vinicius Lummertz, the president of the Brazilian Tourism Board (Embratur), spoke about how Brazil is “building a tourism brand around big events.””
“Lummertz discussed the Brazilian government’s efforts to eliminate the visa for Americans planning to visit Brazil next year – a major hurdle for U.S. visitors, who are one of the most important tourism markets for the country.”
To read more about how the Olympics, and the other major events that took place in Brazil over the past years, are helping put Brazil in a better position in the tourism market, click here.