The Panamerican World website wrote a very important article about the impact that the web has in Brazil. Starting out with quotes like these –
“Brazil is the fifth largest market for the internet worldwide. Brazilians are heavy internet users, spending more time on-line than any other nation.”
“The internet’s Brazilian market has never been stronger. In 2014, the total number of on-line users reached 50% of the population, which works out to be approximately one hundred million people.”
But what does this mean in business terms?
As an example:
“For businesses already working or assessing the on-line market in Brazil, this is a promising moment. According to Kleiner Perkins Caufield & Byers (KPCB), an American investment firm, the country is also the fifth largest web market in the world. Right now, there are four areas with growing demand: mobile applications, gaming, geolocation services and video/TV on-demand (especially for smartphones). A significant fact is that 75% of active users access the internet and/or social media platforms via their mobile handsets.”
Very interesting times for business development in these fields, for companies interested in the Brazilian market.
To read the entire article, click here.