The year 2015 has begun already, and people and companies in Brazil, and around the world, have been wondering about what to expect for 2015 in the area of marketing, in Brazil. Ms. Christy MacLeod laid out some very good points regarding the trends that global marketers need to be thinking about – especially in regards to Brazil.
Some of the highlights from her article include:
DATA DRIVEN MARKET
Companies are transforming data to actionable information and integrating analytics into business strategy.
THE INTERNET OF THINGS
IoT has created huge opportunity for brands to create more value to their individual customers.
Advertising is rapidly changing in Brazil as well. Programmatic media buying began to take hold in the first half of 2014 and will likely grow tremendously in 2015
Brands will use better data and technology to deliver more relevant content, at the right time, to better targeted users.
SOCIAL MEDIA JUST OFFERS ANOTHER CHANNEL FOR THAT SOCIAL SHARING.
Twitter says it sees increased activity during soccer matches and novelas. Knowing what people are talking about, where they are talking, and when they are talking becomes hugely valuable to brands. Brands everywhere need to start listening for those reactions and take action with authenticity and relevance.
All these trends fit into a larger global picture, but Brazil’s culture and history offer massive opportunities for global marketers. “These trends are part of a larger movement across Latin America. The region has so much potential for growth in digital and is rapidly adopting” says Guilherme Curi, strategic design consultant and former strategy director at Naked Communications Brazil. “It’s something in the Brazilian culture that make people want to adopt digital and mobile technology at the fastest rates anywhere in the world. Sharing, connecting, shopping, and bragging is what we love to do, and mobile just makes it easier”
To read the entire article, click here.