The BBC Business News just recently published an article about the business opportunities that still exist in Brazil, in different kinds of markets.
A few highlights from the article:
– “The segment of ‘premium cars’ has been growing steadily despite deceleration,” explains Mr Popham, who says they are looking at the longer-term picture. “Our focus is on the long run.”
– “Despite sluggish economic growth, foreign direct investment (FDI) in Brazil reached $66.5bn in the last 12 months, according to the Brazilian Central Bank. That is about the same level that was reached in 2011 – when Brazil was the darling of emerging economies (it had grown at an impressive rate of 7.5% in 2010).”
– “Some of these investments were indeed planned years ago, when Brazil’s growth was stronger,” says economist Caio Megale, from Itau-Unibanco. But this only tells part of the story. In fact, Brazil’s market has several strengths that are sustaining investors’ interest despite economic uncertainties – such as its political stability and relatively strong economic fundamentals,” he argues.
– “In recent years millions of Brazilians have been lifted out of poverty, representing a new middle class of consumers. This process has slowed down recently, but is still going on.”
– “Today Brazil’s cosmetic market is the third largest in the world, its automobile market is the fourth biggest and its market for laptops ranks third,”
– “Another factor fostering investors’ interest in Brazil is that some sectors of the economy – and some geographical regions of the country – are still growing rapidly.”
– “The market for luxury goods is another example. According to a report from McKinsey, the number of foreign luxury brands in Brazil has doubled in the last five years.”
– “”Additionally, foreign companies are also slowly discovering the potential for growth outside the capital cities and metropolitan areas…Spurred by the resources of agribusiness, these interior cities are becoming a new frontier of consumption.”
To read the entire article, click here