Even with a slower economy, is there still room to invest in Brazil? BBC Business News continues to think so!


The BBC Business News just recently published an article about the business opportunities that still exist in Brazil, in different kinds of markets.

A few highlights from the article:

– “The segment of ‘premium cars’ has been growing steadily despite deceleration,” explains Mr Popham, who says they are looking at the longer-term picture. “Our focus is on the long run.”

– “Despite sluggish economic growth, foreign direct investment (FDI) in Brazil reached $66.5bn in the last 12 months, according to the Brazilian Central Bank.  That is about the same level that was reached in 2011 – when Brazil was the darling of emerging economies (it had grown at an impressive rate of 7.5% in 2010).”

– “Some of these investments were indeed planned years ago, when Brazil’s growth was stronger,” says economist Caio Megale, from Itau-Unibanco.  But this only tells part of the story. In fact, Brazil’s market has several strengths that are sustaining investors’ interest despite economic uncertainties – such as its political stability and relatively strong economic fundamentals,” he argues.

– “In recent years millions of Brazilians have been lifted out of poverty, representing a new middle class of consumers. This process has slowed down recently, but is still going on.”

– “Today Brazil’s cosmetic market is the third largest in the world, its automobile market is the fourth biggest and its market for laptops ranks third,”

– “Another factor fostering investors’ interest in Brazil is that some sectors of the economy – and some geographical regions of the country – are still growing rapidly.”

– “The market for luxury goods is another example. According to a report from McKinsey, the number of foreign luxury brands in Brazil has doubled in the last five years.”

– “”Additionally, foreign companies are also slowly discovering the potential for growth outside the capital cities and metropolitan areas…Spurred by the resources of agribusiness, these interior cities are becoming a new frontier of consumption.”

To read the entire article, click here

Occasio team


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