The Colors of the Brazilian 2014 Elections
Brazil has many colors; the most vibrant ones are yellow, green and blue. These are the primary colors of the Brazilian flag.
When looking at the colorful presidential campaign for president this year, the Brazilian voter has heard and read very little regarding how the new president will revamp Brazil´s health, education and economic situation.
The current president of Brazil, Ms. Dilma Rousseff, who is up for re-election, enjoys wearing red on TV programs and on the campaign trail, but the question is – what flag does she represent?
The color red has been seen in Brazilian politics for the last 12 years. The color has been used in a steady rejection of free market planning, investment and structuring. The color red has been seen on sidewalks, during the rising attacks on independent thinkers and investigative journalists around the country. The color red has been associated with negative, scare tactic campaigning.
The other strong candidate for president, Ms. Marina Silva, who used to belong to the green party, wants commodities to prosper in Brazil. She has not presented any long-term action plans for her promises and has not shown how she plans to govern with the opposition parties, who she labels as inefficient, but she likes to believe that with a smile here and there, and shedding some tears, she will win votes.
The third most popular candidate until now is Mr. Aécio Neves, who wears blue, and has an impressive technical and economic team that would join him in governing Brazil in 2015, if he wins. Yet, he can´t seem to find a campaign slogan or a message that explains what he will do to improve teacher training, educational material, entrepreneurship, health care improvement and how he will promote a free market system.
I still hope to see blue skies in October, but the lack of technical, strategic based debates and long-term planning has weakened the democratic process in Brazil. Many young people will nullify their vote. In which case the leading candidate will win the elections on math alone.
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*Article written by Ms. Priscila Pereira Pinto, a political scientist with a MA in political management from George Washington University. She is the Executive Director of Instituto Millenium.