The website Latin Link is a great source to learn more about news in Brazil and about opportunities and trends taking place in the country.
To access articles highlighting business and general insights about Brazil, visit this direct link.
Brazil’s Middle Class
Looking at a specific % of the population which has increased over the past 10+ years can also present many business opportunities for products and services tailored for these consumers. One such group is identified as Brazil’s middle class.
“Access to credit, formal employment and education are at the core of this remarkable socioeconomic change, which is reshaping traditional Brazil. Brazil is booming, and so is its middle class. Between 2005 and 2011, more than 40 million people entered the ranks of the so-called new middle class (C class), making it the biggest social group in Brazil, with a total of 103 million people, who represent 54% of the country’s total population.” To read the entire article, click here.
Latin Link has also produced interesting articles targeting this large % of the population in the country. To read these articles, visit their website at this link.
Yet, with the downturn of the economy over the last 2 years or so, there have been several challenges presented to the Brazilians in general, and many in the middle class have suffered as a consequence.
To learn more about this emerging middle class, and also the difficulties they now face because of the stagnant Brazilian economy, you can read the following articles below. However, even with a slower economy in the country, this large portion of the population still offers interesting perspectives on the upcoming trends and opportunities for products and services to be introduced in Brazil.