The “Other Brazils” inside of Brazil



As mentioned in many publications about Brazil, the country has several “Brazils” inside the large territory that represents our country.  Brazil in the South of the country is very distinct from the Brazil in the North or Central areas.  This distinction is what makes our country so diverse, culturally rich – with different food music and customs developed, and with people who come from so many racial and ethnical backgrounds.  Yet, we are all united by speaking the same language and identifying ourselves as Brazilians!

Economically speaking, there are different regions in the country which offer ample room for more opportunities and investments than the traditionally “richer” areas in the Southeast part of the country – which includes the States of São Paulo, Minas Gerais, and Rio de Janeiro.

The changes in the economic panorama in Brazil begins with the surprising statistics that points out that – for the first time ever – the potential consumption in the Southeast region of the country (São Paulo, Minas Gerais, and Rio de Janeiro), will be below 50% of the potential consumption of the entire country.  Basically, the geography of “consumption” in Brazil is changing this year.

The changes of consumption patterns, with a lesser % in the Southeast area, can also be explained by the improved economic performances in the other regions across the country.  In the Northeast region, there will be a record % of total consumption, reaching 19.48%.

As Camila Saito, an economist from the consulting firm Tendências mentions, “A stronger economic activity will impact more directly on the income of the population.  With GDP growing more in the Northeastern and Northern regions of the country, the income levels will also rise, which in turn helps stimulate more formal employment and continues to bring multiplying effects in the economy.”

The economic growth of the Northeastern and Northern regions should continue to be above the national average for the coming years.   This projection, made by Tendências, for 2015-2018, should be around 3.5%, compared to an estimated of 2.9% of growth in the Brazilian economy as a whole.

To learn more about the topic and read the original article (in Portuguese) used as reference,, please click here 

A bit more than 30 decades ago, the Midwest region of Brazil was seen just as an area of immense and exuberant nature, and a bit distant from the large urban centers of the country (mostly in the Southeast).  Over the years, several farmers moved into these lands in order to cultivate and produce goods in the area – but being careful to preserve and maintain the necessary natural ecosystem of the region.

According to governor of the state of Goiás, Mr. Marconi Perillo, “The region is living a strong cycle of prosperity, and to sustain this growth, it is necessary to improve the infrastructure and increase the education and training of the human capital present.”

Over the last five years, driven by advances in agribusiness, the Midwest has grown an average of 3.7% per year, leading the growth in Brazil, and is estimated to continue growing above the national average in the coming years.  In order to maintain this growth in the agribusiness sector, there has also been an increase in the diversification of the businesses developing in the Midwest region.  According to estimates provided by the bank Itáu Unibanco, the region will probably be receiving over R$115 billion in investments over the next years in the health, retail and automotive sectors.

To learn more about the topic and read the original article (in Portuguese) used as reference,, please click here 

Occasio team



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