Cities in Brazil – What some of them can offer


When people hear about Brazil, many times they only think about cities such as Brasilia, Salvador, São Paulo or Rio de Janeiro – because that is where either the government, business or cultural (Carnaval) events take place.

In reality, Brazil has many “countries” inside Brazil itself. What I mean is – Brazil has large differences between social, economic and cultural realities throughout its territory.

In this post, I wanted to highlight some interesting facts and information about different cities in Brazil which can help you understand what kind of opportunities exist throughout the country. I attempted to translate some of the main points addressed in each article below, but I am sending the original link (in Portuguese) for further reading if interested.

According to a research prepared by the consulting firm Urban Systems, and presented in the April 30, 2014 edition of the Brazilian business magazine EXAME, here are some facts you might not have known about these 3 cities in Brazil:

Best city for business is Vitória, the capital of the state of Espírito Santo
For original link of the article in Portuguese, click here.

With limited space to create new industries, Vitória is consolidating itself as a hub for services. With a combination of good infrastructure and a population with high purchasing power, the city has reinforced its position as a great place to open a business. Of course, São Paulo is still the main hub for business in the country, but when comparing the relative size of population and city, along with investments and opportunities in Vitória, it has been identified as the #1 best city for business.

The city came on top of the country wide research because it is more balanced in several indicators used for the study. According to Mr. Thomas Assumpção, President of Urban Systems, he highlights the stable port infrastructure available (one of the best in the country), and also the top results and investments made in education, which is above the national average. These, along with other factors, have led to a striving business environment and that favors increased productivity.

The city with the ratio of highest human development and skills is Florianópolis, in the state of Santa Catarina.
For original link of the article in Portuguese, click here.

With amazing natural beauty throughout the city, along with high indicators for quality of life, the city ranks first in human development in the country. Florianópolis is able to attract highly qualified professionals from other states and therefore you can find a high level of human capital available for hiring in the marketing, design and IT industries, for example.

There are several good universities established in the city and surrounding areas, which has led Florianópolis to become a university hub, and attracting students coming from all over the country. Many of the students prefer to escape the stressful lives in the bigger cities like São Paulo and Rio de Janeiro and decide to establish themselves permanently in Florianópolis.

Recife, the capital of the state of Pernambuco, is the new hub for the creative industries in the country
For original link of the article in Portuguese, click here.

Recife has been growing as a hub of the creative industries (or creative economy). With advances in internet penetration, and of higher quality than other areas in the country, the city also recently inaugurated a major technology park which hosts 230 companies already, including Startups and other larger national and multinational companies.

Increased transportation options have facilitated more business opportunities. New highways are undergoing construction, along with improvements made at the airport and port facilities. However, urban mobility is still a major challenge for its population – with more cars circulating in the streets, and making traffic a big problem in the city already. Another advantage of the companies based in Recife is their vision in reaching out to more global markets, and not limiting themselves to just the domestic markets (which has been the focus for the majority of the Brazilian companies for decades in the past).

Occasio team


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